BIKEsutra:
How much effect would you say that the theft of your beloved
bicycle
Inspired you to do what you do?
Taliah: When I got mugged for my bike I had already
been painting, showing and selling paintings of bicycles for
a few years. The event didn't inspire me to start, although
it did affect the mood of a few paintings.
The effort I made to get my bike back was inspiring.
I had just gotten my first computer and was learning how to
use it. The day I was mugged I made a poster on the computer
and posted it everywhere. I carried the flyers with me, putting
them everywhere. 3 weeks later someone found the bike. Getting
my bike back inspired me to apply that kind of effort in promoting
my artwork. It was also a lesson in the usefulness of computers.
BIKEsutra: You have
also entered several competitions in your area. How do you
train for those?
Taliah: 2002 was my third full season of track racing
at Kissena Velodrome, Queens. During the cold part of they year
I do road rides with my friends and rollers or nothing when
the weather is super crappy. During the winter I go to Indigo
studios in Park Slope Brooklyn and take spinning classes with
Kirk Whiteman. I think that helped me keep in shape last winter
When it gets warmer out we have practice twice
a week at the track, I go there to train with the other riders
and our coach Charlie Jennings I try to get in a good road ride
each week. My teammate Wendy Cohen is one of my favorite riding
partners.
BIKEsutra: Any similarities
between competitive racing and painting?
Taliah: Yes! Some days go really well and then some
days it's a major struggle and seems impossible to the right
results.
I think that there is a similar focus. When
racing I come up with rapid-fire ideas for strategy and apply
them immediately and with conviction. As the situation evolves
I change my strategy to fit. Painting is like that too.
BIKEsutra:
We heard that your boyfriend is also into bikes. Could you tell
us more about him?
Taliah: I met Dave when I wandered into his bike
shop looking for parts. I'm amazed now how he can spend his
whole day working on bikes and then come home and look at my
pictures.
He has a bike shop that is about 10 minutes
from the house. He's very involved with all different aspects
of bike culture. He wrote a huge amazing book called Bikecult.
Dave puts a lot of energy into his website www.bikecult.com
its about the shop, bikes and NYC bike culture.
BIKEsutra: How has
he been inspirational in your paintings?
Taliah: Dave had been inspirational by believing
in my pictures, critiquing them and giving me access to a treasure
trove of bikes!
BIKEsutra: How does
the inspiration to paint bicycles come to you? Do you just wake
up one day and think ok, I am going to paint this bike next?
Taliah: Yes. When I look at a bike it catches my
eye a certain way, I get an idea of how I want to paint it.
I get a new idea as I come to the end of the
painting I'm working on. When I'm thinking more about the next
picture and less about what I'm working on, it's time to start
a new piece.
BIKEsutra: Do you entertain
request by owners to paint their bikes?
Taliah: Absolutely, I love painting commissions.
When people have a painting done they are excited about it and
I like being involved with that. It's fun to have these special
bikes in my studio, to look at them and know that they are very
important to someone.
I don't paint from photos, I pose the bike in
my studio. Some people come to the studio to drop off the model.
Some have their bike boxed and shipped. My boyfriend unpacks
and assembles bikes for me and packs and ships them when the
painting is done. This discourages some people from having pictures
made but the process makes it more significant for those that
do. I price my commissions the same as existing paintings because
I appreciate the effort. When I'm working on a commission the
patron can follow the progress of their painting on my studio
page, where I post a picture of the painting each day. I like
the interaction that my commissions involve.
BIKEsutra: Will you
ever paint a person together with a bike in your painting?
Taliah: I don't like to say never but it's not my
interest It takes me a long time to make a painting, I work
at all hours, technically I'd have to have someone hold still
for a long time. The bikes that I paint are still. If there
were a person in the picture they would just be sitting around.
I don't think that would be interesting.
BIKEsutra:
Tell us something about Taliah Lambert that we don't already
know.
Taliah: I love to play skee ball!
BIKEsutra: What do
you like best about living in New York? Does living there affect
your paintings in any way?
Taliah: I love living in New York City. I am sure
it's affected my artwork in more ways than I'm even aware of.
My friends and my life are here. The bikes I paint are specifically
NYC bikes, a few have come here to pose, and most are bikes
that are ridden here. Bikes used for commuting, messengering,
racing, and styling around NYC.
There are lots of galleries and museums here.
I go to shows regularly and
think about the art I see. It's important to see other artists.
Many
people come for studio visits when they are visiting New York.
BIKEsutra: Describe
yourself in 5 words?
Taliah: There are words I use to motivate and direct
myself in painting and in competition. I learned they were on
the wall at my favorite painter, Lucian Freud's, studio. I have
written them on the wall of each studio I've had. They are four
words.
Urgent. Subtle. Concise. Robust.
BIKEsutra:
How has the web worked for you in terms of selling and publicizing
your
paintings?
Taliah: I did a lot to promote my work before bicyclepaintings.com.
I'd get postcards printed in batches of 500 and send them to
anyone who might be interested in my work. If people responded
I'd send them a pack of 20 color reproductions. I got a few
good responses. One woman from California bought a piece and
tried to arrange a show through her bike club. They had a meeting
to look at my color copies. She let me know that a few people
in her club were annoyed they had to get together to see them.
They wondered why they weren't on the web. I got this kind of
reaction enough to realize that I needed a website.
I was lucky to have my friend Amanda Hickman's
help. She does beautiful web design. Amanda created a basic
site and developed a template I could cut and paste. She taught
me HTML essentials, saved me in emergencies and suggested I
purchase an HTML book so I could take care of the site myself.
It's been three years since the site launched.
For the last two and a half years I have been making a living
from the sale of my artwork. It is amazing to be able to promote
my work directly to individuals. The web makes this possible.
I do a lot to promote the site and my artwork.
I get postcards printed in batches of 5,000. I send them out
and leave stacks of them in bike shops. I sponsor Kissena, the
racing club I belong to. It's cool to have Bicyclepaintings.com
on the jersey.
The website is a great tool for selling and
publicizing, more than that it is a dialog. I update the site
almost daily. I either edit the existing site or put up new
pages. I love the immediacy. It's amazing that the changes I
make can be seen all over the world, the next second.
The most active part of the site is the studio
section. I post pictures of my work every day, that I paint,
so the piece can be seen in progress. People return to my site
to see what I'm working on, it keeps me involved and the site
active. Some people that visit the site contact me through e-mail,
It is motivating to have an audience
BIKEsutra:
What is your most expensive painting offered in the market so
far?
Taliah: My prices start with etchings at $250. drawings
are priced at $300. Paintings range from $600. to the largest
pieces at $3,000.
My prices are low because I deal my own artwork.
Currently, I'm not working through a gallery or dealer. It's
a privilege to work directly with the people that collect my
art.
BIKEsutra: What was
the fastest seller?
Taliah: A few times I've sold the piece I was working
on from the studio page on my site!
Selling work is essential to make a living from
it. It's a funny thing though, because if I get worried about
selling it becomes very hard to paint. I try to think about
painting when I'm painting, and hope for the best when it comes
to selling. It's interesting that some people like certain pieces
and others get excited about completely different ones. That's
probably the best reason to concentrate on the painting. I can't
tell what will sell. I've had pieces sit around for a year and
then sell. I've had some that I really like that no one expresses
interest in I try not to pressure myself about it. I'm thrilled
that people like my work and support it.